dynamic capability
Gain temporary competitive advantage up the chain
Ability to change with the environment → Dynamic Capability
Making routine a "recombination process sensing
Ability to perceive opportunities and threats
search at [Carnegie school (of economics) sizing
Investing in distant business opportunities.
Tend to avoid excessively due to high uncertainty
Embedding management's sensing and sizing capabilities in the organization allows the organization to gain dynamic capability
Ensure that only a limited number of simple rules are enforced as a routine.
Flexible decision-making to suit the situation
Organizations gain dynamic capability by simplifying decision-making rules for organizational members
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